A digital system that sheds the increasingly complex and jargon-filled world of medicine, by making it more accessible, friendlier and in doing so, empowers people to make their own health decisions.

PRODUCT & ICONOGRAPHY

Among the many challenges faced by consumers of pharmaceutical products, the most widely acknowledged is the lack of proper understanding of the drugs being purchased. The Indian pharmaceutical market is cluttered with inconsistent and formulaic packaging, which is not patient-centric, therefore, leads to misuse.

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Decoding medicine is a concept prototype that combines mobile technology with design thinking, communicating essential information about prescription drugs to consumers through pictograms, eliminating language barriers.

Get information like usage, storage, warnings and side-effects of a medicine, in an easy and comprehensible visual language. The information for the medicine is explained through icons and local languages.

Various rounds of iconography designs were tested with the targeted users in India, resulting in a solution that the maximum number of users were able to understand.

Watch video and see how it works.

Award

D&AD Future Impact pencil

 
 

The project received D&AD Future Impact Pencil award in October 2019, under the Health & Wellness category.

Conceived for creative individuals leading sustainable change, the Future Impact category at D&AD Awards is a 12-month programme of mentorship by a global peer-driven creative network.