In the world of movies, Minimalist Posters have grown to be appreciated as an art form. The campaign 'For the Love of Movies' adapts this classic art form into a journey for PVR Cinemas, the biggest chain of multiplexes in India.
BRAND CAMPAIGN
During this time, PVR Cinemas were proceeding with their expansion plan across India. With a need to serve a niche market that provides them an edge over competition, while also catering to the masses. We tapped into the growing fondness for minimalistic posters, and adopted it as our brand language. ‘For the love of movies’, talks lovingly to the connoisseur of cinema.
The idea was not just limiting this art to movie posters, but to also extend it to indoor communications at every touchpoint, along with the use of brand collaborations.
Campaign ad
Food packaging
Studio: Tree Design
Creative Director: Arnab Chatterjee
Senior Art Director: Nikhil Kulkarni
Art Direction & Design Development: Neha Bajaj
Copy Writer: Udit Sen & Saurabh Sood